Whispbar Philosophy

At Whispbar, we’re on a journey in pursuit of creating the world’s finest rack system. Not to merely defy convention, but to endlessly elevate the standard. To create racks designed to be beautiful and seamless. To thoughtfully engineer systems that make your vehicle perform beyond what you thought possible.

We are driven to excellence by these three key values:


    Timeless, beautiful, exquisitely crafted products that are always on the leading edge.

    Constantly improving functionality to break past boundaries in ways not yet imagined.

    Elevating design and performance to new heights of form and function, leaving compromise in the rear view.

Design Philosophy

Design Philosophy

Whispbar History

First introduced in the Australian/New Zealand market in 2006, Whispbar, the world’s finest rack system, designed for car enthusiasts unwilling to compromise their pursuit of design and performance was purchased in 2010 by Yakima Products, Inc.

Yakima purchased Whispbar from Hubco, a New Zealand company that was founded in 1975 by a former Air New Zealand and Rolls Royce aircraft engineer. Hubco began as a sports equipment manufacturer and the moved to roof racks in 1980 with the first cargo management system developed for the Mitsubishi Colt.

After thirty-plus years in the industry, the company had grown from a small family business to a ‘state of the art’ manufacturer supplying original equipment manufacturers and retail markets in Australia, the United States and Europe.

From the first collaboration to the latest breakthrough product designs, the dedication to quality has never wavered. Our focus is on innovation and being first to market with new technology that sets the standard for automotive carrying systems.

Our aviation heritage remains important and shows both in the aerodynamic styling of our latest product ranges and the wing shape of Whispbar.

Since 1994, our Research and Development team has spent thousands of hours creating products that reduce aerodynamic noise and drag. We have partnered with the University of Canterbury and Industrial Research Ltd on four major studies into the aerodynamic mechanisms that produce wind noise and the development of technology to reduce them.

In 2012 Whispbar introduced to the trade a line of cutting edge accessories that not only redefine the mount accessories, but integrate with Whispbar for a seamless, integrated aesthetic and installation.

Tech Aerodynamics


From its inception, Whispbar has caught the attention of the design, automotive and outdoor retailers around the world.

In 2011, Whispbar was awarded several high profile awards:

  • Gear Junkie

    Outdoor Retailer Summer Market “Gear of the Show” by GearJunkie.com and Outside magazine.

  • Popular Mechanics Editor's Choice Award

    Popular Mechanics “Editor’s Choice Award” at the 2011 SEMA Show, the premier automotive specialty products trade event in the world.

  • Edmunds.com Award

    Edmunds.com and Complex.com declare Whispbar as one of the Top 10 Best New Products at SEMA 2011.

  • National Geographic names Whispbar “Gear of the Year.”

    National Geographic Adventure names Whispbar “Gear of the Year.”

  • If Award

    Chosen from 4,662 entries from 54 countries, Whispbar, the ultra-premium roof rack system, was awarded a red dot design 2013 award for it’s new WB200 Form Mount Bicycle Carrier.

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